Blog: The Sales Pitch (For people who really enjoy a good pitch.)

The Sales Pitch (For people who really enjoy a good pitch.)

Your business is unique, however the challenges you face are not. You simply want more customers and to increase revenue. But like many business owners you’re probably a little overwhelmed at the speed in which marketing is changing. Recently, the Harvard Business Review wrote: “many companies need to dramatically shift their marketing strategies to account for the rising power exerted on future […]

Online reviews have dramatically impacted the Hotel industry

With the popularity and reach of online review sites like TripAdvisor and Hotels.com, the hotel industry is under increasing pressure to maintain a flawless online reputation. Mobile phone users routinely compare reviews relative to pricing when deciding where to stay. 85% of travelers read up to 10 online reviews. These reviews have a high trust level, and a majority of those using […]

How Do I Ask Customers for Reviews?

This question comes up quite a bit, and there is no “one-size-fits-all” answer. However, there are some great examples to follow, and more than likely, one or more will fit your business. Use Signage – If you are pretty sure you are doing a great job most of the time, there’s no reason you shouldn’t let all of your customers know that […]

It’s Never a Good Idea to Pay for Reviews

There are some unscrupulous people who prey on unsuspecting business owners by offering to give their business a massive boost through online reviews with 5 star ratings. While it might sound like an easy way to bury a few bad reviews, the result is never what you would expect. Reviews from non-customers invariably give themselves away through a lack of specific details, […]

When to Take Action

It’s always a good idea to respond to reviews, both good and bad, as quickly as possible. Even if you do not discover a review until weeks, months, or years after the original publication date, it is still good to let future readers know that you’ve seen the review and addressed any potential concerns. Tips to Manage Your Online Reputation Target blogs […]

Where Do Online Reviews Come From?

Anyone with Internet access can comment or write a review about your business, including customers, competitors and even disgruntled employees. Google and other search engines make these comments and reviews highly visible and give them increasing importance when ranking your site. Online reviews are capable of both helping and hurting your business. A recent study revealed that 72% of local consumers trust online reviews as […]